23 Club
Launch content + premium bottle-service branding for a Miami nightlife concept.
What I did here.
Embedded with the 23 Club social team to build launch and ongoing content for a Miami nightlife venue — from grand-opening BTS through custom digital marquees designed for premium bottle service, all shaped by audience response and platform trends.
What success looked like.
- 01Generate a launch content footprint worthy of a new Miami nightlife concept.
- 02Elevate the in-venue VIP experience through custom branded visuals.
- 03Establish a repeatable social content rhythm beyond launch week.
How it actually got built.
- Step 01Launch content
Collaborated with the social team to create innovative launch and ongoing content. Shot, directed and edited the BTS grand-opening teaser.
- Step 02Bottle-service branding
Designed custom digital marquees for premium bottle service, elevating the VIP guest experience and on-site venue branding.
- Step 03Ongoing content rhythm
Helped maintain a regular, insight-led content cadence across the venue's social properties through the early months of operations.
What I executed.
- BTS grand-opening teaser (shot, directed, edited)
- Custom digital marquees for premium bottle service
- Launch + ongoing social content collaboration
The receipts.
Who, what, and under whose roof.
Parent company, brand, role, and engagement type — no ambiguity.
- Parent Company
- 23 Club (independent)
- Venue
- 23 Club — Miami, FL
- Industry
- Nightlife · Hospitality
- Role
- Social Media Videographer
- Engagement
- Contract · Jan — May 2022