About · A4TA

Raised around music. Trained in marketing.

I grew up inside the music industry — watching my dad build a career by reading rooms, spotting talent early, and knowing exactly when a song, a person, or a moment was about to pop. That environment taught me that culture moves fast, taste is everything, and the best ideas land because they feel true before they feel calculated.

My dad is still my first marketing mentor. From him I learned that strategy is part instinct, part homework — show up prepared, protect the people around you, and make the work impossible to ignore. That same energy is what I bring to every campaign, every set, and every social feed I touch.

A4TA — Anything 4 The Art is the standard I was raised on. Curate the vibe, back it with data, and execute it like it's your personal Super Bowl. Every time.

Recognition

The trophy shelf.

See awards + campaign visuals →
  • 2025
    Bronze Clio — Use of Music in Advertising
    Maybelline
  • 2024
    Platinum Muse Creative Award — Sonic Branding
    Maybelline
  • 2024
    CES Innovation Award — Product
    Maybelline Virtual Looks
Toolkit

Things I'm fluent in.

Brand Activations & ExperientialCreative DirectionContent Strategy & ProductionSocial Media StrategySocial Analytics & InsightsSonic BrandingInfluencer & Campaign BriefsPO ArchitectureBudget ManagementSOP DevelopmentCustom Data SystemsRegional LogisticsVendor Sourcing & NegotiationTalent & Union ComplianceAdobe Creative SuiteVideo Pipeline (L'Oréal-trained)KPI ReportingBilingual: English / Spanish
Education

School of.

  • University of Miami
    B.S. Motion Pictures · 2017 — 2022
    Minors in Media Management, Music Business, and Public Relations.
  • FAMU — Prague
    Film & TV Academy of Performing Arts · 2019