Alexys Cruz
Selected work · 2022 — present

Five to ten hats, one standard.

Cross-functional operations, social-first campaigns and broadcast production — brand ops, beauty and production under one A4TA standard.

Experience · Role by role
Munchies Factory
Brand Ops · Current

Munchies Factory

Brand & Operations Manager·Oct 2025 — Present·NY & NJ markets
  • 23 custom data systems built for multi-market operations.
  • 20–30% cost-per-unit reduction across sourcing and production.
  • 100% multi-market PO & compliance coverage.
  • Trade show booth design, build and activation across 4 shows.
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Maybelline — Global Social Media
Beauty · Global Social

Maybelline — Global Social Media

Assistant Mgr — Global Social Creative & Influencer Ed.·Mar 2023 — Jul 2024·New York, NY
  • Led the influencer makeup education series — research to final cut.
  • Directed product laydowns for global social campaigns.
  • Curated spokesperson interviews — Gigi Hadid, Peggy Gou, Storm Reid.
  • Global blueprint team — collaborated with JP, DE, UK markets.
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Production
Production Hub · 2 roles

Production

Broadcast · Game Show · Film School·2024 — Present·NY · NJ · Prague
  • Passwords (NBC) — Jimmy Fallon & Keke Palmer · dual-track PA.
  • Jimmy Fallon's Holiday Seasoning Spectacular — prime-time NBC.
  • Foundation: BS Production, University of Miami · FAMU Prague.
Open the production hub →